Media Research Institute, Inc.
Kent M. Lancaster, Ph.D., President
10005 SW 143rd Street
Miami, FL 33176-7075
Phone: (786) 242-5204
Fax: (786) 242-5205
Email: kent@globalmri.com
Web: www.globalmri.com
University of Miami
Kent M. Lancaster, Ph.D., Adjunct Professor
School of Communication
3013 Frances L. Wolfson Building
5100 Brunson Drive
Coral Gables, FL 33146
Phone: (305) 284-2843
School of Communications: (305) 284-2265
Email: kent@miami.edu
Biographical Information
Kent Lancaster
is President of Media Research
Institute, Inc., which provides a variety of media research and planning
services and software for the advertising industry. He also is an Adjunct Professor of Advertising at
the University of Miami. Previously Kent was Professor of Advertising at the
College of Journalism and Communications at the
University of Florida for 12 years, where he had also served as the Gannett Distinguished
Visiting Professor of Advertising. Before that Kent was Associate Professor of Advertising at
the University of Illinois where he taught for 10 years. His Ph.D. in Mass Media and MA in
Advertising are from Michigan State University, while his BS in Business Administration
(Advertising) is from Ferris State University.
Kent's research focuses on advertising media and on the economics of advertising. He has written more than 60 research reports, some of which have appeared in the Journal of Business, Journal of Macromarketing, Journal of Public Policy and Marketing, Journal of Advertising, Journal of Advertising Research, Journal of Advertising History, Journalism Quarterly, Journal of Marketing Education, Journal of Media Planning, Journalism Educator, Marketing and Media Decisions, and in the proceedings of the American Academy of Advertising, the American Marketing Association, the European Marketing Academy and the American Statistical Association.
He has written several books and computer software packages, including ADplus™: For Multi-media Advertising Planning (distributed worldwide by Telmar Information Services Corp., for a variety of operating systems); Strategic Media Planning (with Helen Katz, published by NTC Business Books; Japanese edition translated by Shizue Kishi and Sei Takeuchi, published by Nikkei Advertising Research Institute, Tokyo, Japan); and ADLAB: For Advertising Media Planning on the IBM®, Macintosh and Compatibles (McGraw-Hill). Kent also helps develop other software products for Telmar, including: WebPlanner™, the industry's first media planning system for website schedules that helps analyze targeting, impressions, reach-frequency, cost efficiency and timing; InterMix™ and Multi-media Mix™, which integrate results from many other media planning systems to generate multi-media reach-frequency-optimization estimates; and several Direct Link Libraries (DLLs), which support various television reach-frequency-optimization systems.
Kent serves on the editorial board of the Journal of Interactive Advertising and has served on the editorial boards of the Journal of Media Planning and Journal of Advertising and as Treasurer of the American Academy of Advertising. He also is a consultant in advertising media planning, budgeting, and market analysis to a variety of organizations and serves as a media planning expert witness for cases involving class action media notice plans, media competition and antitrust, product recall, and corrective advertising media planning and evaluation.
Media Planning
Advanced Promotional Writing
Seminar in New, Evolving and Interactive Media
Advanced Media Planning
Research
Advanced Research
MRI was established in 1989 to develop, test and use state-of-the-art, computer-based, advertising planning models for the advertising industry and advertising education. MRI produces advertising media planning software that is owned and distributed worldwide by Telmar Information Services Corp., the world's leading supplier of marketing-communications software. MRI provides consulting services in advertising media planning, budgeting and market analysis to a variety of public and private organizations. The corporation also prepares material for litigation support involving class action media notice plans, media competition and antitrust, product recall, and corrective advertising media planning and evaluation.
MRI Media Services:
Some key MRI personnel include:
You can also reach MRI at:
Natasha Akopian deserves recognition as Webmaster for this site, from establishment through daily administration.
Natasha and Alyse Lancaster also drafted most of the summary descriptions of the various syndicated research services that support advertising decisions and that are linked to this site. They also have helped to organize and draft much of the summary material on new, evolving and interactive media.
Kelli Burns offered several substantive improvements to the Web/Online overview in the Electronic Media section of the basic and advanced media planning courses.
Kent Lancaster, of course, bears responsibility for any errors or omissions. He would greatly appreciate and acknowledge any corrections or suggestions that you may offer and that are used to improve this site.
To make it easy for you to do so, some space is provided below.