Vitae Abbreviated

CAMPUS ADDRESS:

University of Miami
School of Communication
120-E Merrick Building
P.O. Box 248127
Coral Gables, Florida 33124-2030

Media Research Institute, Inc.
Kent M. Lancaster, Ph.D., President
10005 SW 143rd Street
Miami, Florida 33176-7075

Phone: (786) 242-5204
Fax: (786) 242-5205
Email: kent@globalmri.com
Web: www.globalmri.com

Ph.D., Mass Media, Michigan State University (June, 1979)
M.A., Advertising, Michigan State University (June, 1976)
B.S., Business Administration, Ferris State University (March, 1971)
A.A., Grand Rapids Community College (June, 1969)

EMPLOYMENT:

Consultant in advertising media planning, budgeting, and market analysis to a variety of public and private organizations; media planning expert witness for cases involving class action media notice plans, media competition and antitrust, and corrective advertising media planning and evaluation.

Tenured, University of Florida (August 1990)
Tenured, University of Illinois at Urbana-Champaign (August 1985)

Winner (1990) and co-winner (1989) of the college-wide Faculty Research Award, College of Journalism and Communications, University of Florida.

Recognized for outstanding service as Gannett Distinguished Visiting Professor of Advertising, College of Journalism and Communications, University of Florida, April 5, 1988.

Kent Lancaster and Tara Michels, "Auditing World Wide Web Document Usage," Summer, 1995, Division of Sponsored Research, University of Florida, $3,000.

Faculty Research Summer Award, College of Journalism and Communications, University of Florida, $2,000, 1993.

Faculty Research Summer Award, College of Journalism and Communications, University of Florida, $3,000, 1991.

Apple Computers, Inc., $13,000 college-matched grant for Macintosh computer equipment, July 1988.

Doctoral Research Faculty, University of Florida, 1989
Graduate Studies Faculty, University of Florida, 1988
Indefinite Graduate Faculty Status, University of Illinois, 1988
Graduate Faculty, University of Illinois, 1978

Master's theses chaired: 9
Master's committee memberships: 10
Dissertations chaired: University of Florida: 8; University of Illinois: 2
Dissertation committees: University of Florida: 12; University of Illinois: 5

Kent Lancaster, ADplus^™ with FlowMaster^™: For Multi-Media Advertising Planning, Release 3.3.9 of ADplus^™, Windows Version, New York: Telmar Information Services Corp., October 1993-March 1999, 175 pages. Package is adapted to Telmar and other media systems and data in the US, Europe, South Africa and the Caribbean, among others. Previous editions include February 1992, August 1992, Upgrade Supplement, January 1992, Macintosh^™ Version (November 1990), DOS Version (June 1990).

Japanese translation of Kent M. Lancaster and Helen E. Katz, Strategic Media Planning, by Shizue Kishi and Sei Takeuchi, Tokyo: Nikkei Advertising Research Institute, 1992, 390 pages.

Kent M. Lancaster, ADLAB: For Advertising Media Planning on the IBM, Macintosh and Compatibles, Madison: Wm. C. Brown Company Publishers, 1989 (64 pages plus microcomputer software).

Kent M. Lancaster, Instructor's Manual, ADLAB: For Advertising Media Planning on the IBM, Macintosh and Compatibles, Madison: Wm. C. Brown Company Publishers, 1989 (134 pages plus software).

Kent M. Lancaster and Helen E. Katz, Strategic Media Planning, Lincolnwood, Illinois: National Textbook Company, 1989 (285 pages plus software). This text includes IBM, Macintosh and compatible software. Previous editions were published as a special Advertising Working Paper, Department of Advertising, University of Illinois at Urbana-Champaign: January 1988, August 1987, November 1986, June 1986, January 1986 (full and abridged versions), and August 1985.

Alyse R. Gotthoffer and Kent M. Lancaster, "None for the Road: The Effectiveness of Radio in the Ad Council’s Drunk Driving Prevention Campaign," Proceedings of the American Academy of Advertising, Salt Lake City, Utah, March 29-April 1, 2001, forthcoming.

Alyse R. Gotthoffer and Kent M. Lancaster, "Estimating the Audience Coverage of PSAs: The Ad Council’s Drunk Driving Prevention Campaign," Journal of Advertising Research, in press.

R. Michael Hoefges and Kent M. Lancaster, "The Critical Role of Advertising Media Planning In Federal "Rule 23" Class Action Notice," Journal of Public Policy and Marketing, Vol. 19 (2) Fall 2000, 201-212.

Kent M. Lancaster and Alyse R. Gotthoffer, "The Economics of Tobacco Advertising: Spending, Demand and the Effects of Bans," Proceedings of the American Academy of Advertising, Newport, Rhode Island, April 14-17, 2000, p. 45.

Kent M. Lancaster and Tara Anne Michels, "Advertising Exposure Distributions on Electronic Newspapers," Proceedings of the American Academy of Advertising, Lexington, Kentucky, March 27-30, 1998, pp. 167-173.

Tara Anne Michels and Kent M. Lancaster, "Advertising Audience Measurement on Electronic Newspapers," Proceedings of the American Academy of Advertising, St. Louis, Missouri, April 4-7, 1997, pp. 58-68.

Hugh M. Cannon, Sung-Joon Yoon and Kent M. Lancaster, "A Revised Regression Model for Linking Media and Market Data," Proceedings of the American Academy of Advertising, Norfolk, Virginia, March 24-27, 1995, pp. 139-146.

Kent M. Lancaster, Virginia Pelati and Jungsik Cho, "Perceptions of Leading Media Directors About Advertising Repetition Effects," Journal of Media Planning, Spring 1991, pp. 3-16 (lead article).

Lisa Morris, Kent M. Lancaster and Jungsik Cho, "The Role of Intuition in Advertising Decision-making," Proceedings of the American Academy of Advertising, 1991, pp. 91-101.

Kent M. Lancaster, Helen E. Katz and Jungsik Cho, "Advertising faculty describes theory v. practice debate," Journalism Educator, Spring 1990, pp. 9-21.

Helen E. Katz and Kent M. Lancaster, "Toward a Normative Theory of Advertising Media Planning," Proceedings of the American Academy of Advertising, San Diego, California, April 17-20, 1989, p. RC-94.

Helen E. Katz and Kent M. Lancaster, "How Leading Advertisers and Agencies Use Cable Television," Journal of Advertising Research, February/March 1989, pp. 30-38.

Kent M. Lancaster and Thomas C. Martin, "Teachers of Advertising media courses describe techniques, show computer applications," Journalism Educator, Winter 1989, pp. 17-24, 68, 71.

Kent M. Lancaster and Thomas C. Martin, "Estimating Audience Duplication among Consumer Magazines," Journal of Media Planning, Vol. 3, No. 2, Fall 1988, pp. 22-28.

Kent M. Lancaster, Jung-Sook Lee and Helen E. Katz, "Evaluating Daily and Sunday Newspaper Advertising Schedules," Proceedings of the American Academy of Advertising, 1988 Annual Conference, Chicago, Illinois, April 1988, pp. RC10-15.

Kent M. Lancaster and Helen E. Katz, "Evaluating the Combined Impact of Multiple Advertising Media Categories," Proceedings of the American Academy of Advertising, 1988 Annual Conference, Chicago, Illinois, April 1988, pp. RC16-21.

Kent M. Lancaster and Peter E. Helander, "Forecasting Advertising Effects Using Media Exposure Distribution Models: Some Test Market Results," Proceedings of the 1987 Annual Conference of the American Statistical Association, Section on Business and Economic Statistics, Subsection on Statistical Applications in Marketing, San Francisco, California, August 1987, pp. 580-585.

Kent M. Lancaster and Helen E. Katz, "Evaluating Cable Television Network Advertising Schedules," Proceedings of the American Academy of Advertising, Las Vegas, Nevada, March 1987, pp. R44-R49.

Kent M. Lancaster, Peggy J. Kreshel and Joya R. Harris, "Estimating the Impact of Advertising Media Plans: Media Executives Describe Weighting and Timing Factors," Journal of Advertising, 15:3 (September 1986), pp. 21-29, 45.

Peggy J. Kreshel, Kent M. Lancaster and Margaret A. Toomey, "How Leading Advertising Agencies Perceive Effective Reach and Frequency," Journal of Advertising, 14:3 (1985), pp. 32-38, 51.

Kent M. Lancaster, Peggy J. Kreshel and Margaret A. Toomey, "Estimating the Communication Impact of Advertising Media Plans," Proceedings of the Atlantic Marketing Association Annual Conference, Orlando, Florida, October 8-11, 1986, pp. 31-39.

Kent M. Lancaster and Helen E. Katz, "Putting Advertising Theory Into Practice Using ADPLAN on the Microcomputer," Proceedings of the XVIth Annual Conference of the European Marketing Academy, Toronto, Canada, June 1987, pp. M1-M16.

Kenneth D. Boyer and Kent M. Lancaster, "Are There Scale Economies in Advertising?" Journal of Business, 59:3 (July 1986), pp. 509-526.

Roxanne W. Hovland and Kent M. Lancaster, "Do Concentrated Markets Spend More on Advertising? Evidence on Nondurable Consumer Goods Industries," Journal of Macromarketing, 5:2 (Fall 1985), pp. 17-31.

Kent M. Lancaster, John D. Leckenby and Judith A. Stern, "Teaching Advertising Media Planning Using Interactive Media Models," Journal of Marketing Education, (Spring 1985), pp. 22-28.

Kent M. Lancaster, "Brand Advertising Competition and Industry Demand," Journal of Advertising, 13:4 (1984), pp. 19-30. Reprinted with the permission of the Journal of Advertising as Chapter 20 in Roxanne Hovland and Gary B. Wilcox, editors, Advertising in Society: Classic and Contemporary Readings on Advertising's Role in Society, Lincolnwood: NTC Business Books, 1988, pp. 334-56.

Kent M. Lancaster, Spencer F. Tinkham and James E. Haefner, "Economic Aspects of Advertising: Assessing Data Interval Bias," Proceedings of the American Academy of Advertising, Denver, Colorado, March 1984, pp. 1-5, (Lead Article).

Kent M. Lancaster and Judith A. Stern, "Computer-Based Advertising Budgeting Practices of Leading U.S. Consumer Advertisers," Journal of Advertising, 12 (December 1983), pp. 4-9, (Lead Article).

James E. Haefner, Kent M. Lancaster and Spencer F. Tinkham, "Advertising and Consumer Sampling Behavior," Journalism Quarterly, 60 (Winter 1983), pp. 691-99.

Kent M. Lancaster, "Advertising: Teaching its Economic and Legal Aspects," Journal of Marketing Education, (Fall 1983), pp. 18-22.

David R. Gusse and Kent M. Lancaster, "Using on-line data services makes course more realistic," Journalism Educator, (Autumn 1983), pp. 6-10, 38.

Kent M. Lancaster and Duke O. Yaguchi, "How economists have treated advertising: 1890-1940," Journal of Advertising History, 7 (October 1983), pp. 14-29.

Kent M. Lancaster, "Determining the Appropriate Fees Universities should charge for Broadcast Rights," Proceedings of the American Marketing Association, Marketing Education Division, "Spectator Sports Marketing Workshop," University of Notre Dame, April 22-23, 1982, pp. 211-39.

Kent M. Lancaster, Rajeev Batra and Gordon E. Miracle, "How the Level, Intensity and Distribution of Advertising Affect Market Concentration," Proceedings of the American Academy of Advertising, Lincoln, Nebraska, March 27-30, 1982, pp. 53-59.

Marsha M. Boyd and Kent M. Lancaster, "Welfare Gains from Advertising in the Electronic Calculator Industry," Proceedings of the American Academy of Advertising, Lincoln, Nebraska, March 27-30, 1982, pp. 12-18.

James E. Haefner, Kent M. Lancaster and Spencer F. Tinkham, "Does Brand Advertising Increase Consumer Search?" Proceedings of the American Academy of Advertising, Gainesville, Florida, April 1981, pp. 22-25.

Kent M. Lancaster and Duke O. Yaguchi, "An Historical Analysis of how Economists have Treated Advertising: 1890-1940," Proceedings of the American Academy of Advertising, East Lansing, Michigan, April 1979, pp. 123-131.

Kent M. Lancaster and Gordon E. Miracle, "Advertising and Market Concentration: Some Empirical Evidence on Selected Product Categories," Proceedings of the American Academy of Advertising, Columbus, South Carolina, April 1978, pp. 41-47.

Kent M. Lancaster, "Planners as Forecasters," Marketing and Media Decisions, 22:7, July 1987, p. 160.

Kent M. Lancaster and Lisa Kay Slabon, "Developing and Integrating Marketing, Advertising and Media Objectives and the Advertising Budget, Using ADGOAL on the Microcomputer," Proceedings of the American Academy of Advertising, Las Vegas, Nevada, March 1987, pp. NR127-32.

Kent M. Lancaster, Margaret A. Toomey, Sheryl A. Bahnks and Sheri Kramer, "Advertising Media Plan Development and Evaluation Using Microcomputer Systems," Proceedings of the American Academy of Advertising, Baton Rouge, Louisiana, March 1986, pp. NR150-55.

Kent M. Lancaster and Thomas C. O'Guinn, "Developing an Advertising Research Center," Proceedings of the American Academy of Advertising, Columbia, South Carolina, March 1985, pp. NR152-56.

Buffo, Douglas J., Margaret A. Toomey, Lucy M. Wood and Kent M. Lancaster, "ADPLAN: An Interactive Advertising Media Planning System," Proceedings of the American Academy of Advertising, Columbia, South Carolina, March 1985, pp. NR165-70.

The Media Group, Optimizing Media Plans, Department of Advertising, University of Florida, Summer 1989.

Kent M. Lancaster and Helen E. Katz, "Advertising Media Planning and Evaluation," Special Advertising Working Paper, Department of Advertising, University of Illinois at Urbana-Champaign, January 1988, August 1987, November 1986, June 1986, January 1986 (full and abridged versions), August 1985.

Kent M. Lancaster, "Optimizing Advertising Media Plans Using ADOPT on the Microcomputer," Special Advertising Working Paper, Department of Advertising, University of Illinois at Urbana-Champaign, December 1987.

Kent M. Lancaster, Jung-Sook Lee and Helen Katz, "Evaluating Daily and Sunday Newspaper Advertising Schedules," Advertising Working Papers, No. 22, Department of Advertising, University of Illinois at Urbana-Champaign, January 1987.

Peggy J. Kreshel, Kent M. Lancaster, and Margaret A. Toomey, "Advertising Media Planning: How Leading Advertising Agencies Estimate Effective Reach and Frequency," Advertising Working Papers, No. 20, Department of Advertising, University of Illinois at Urbana-Champaign, January 1985, 36 pages.

Kent M. Lancaster, "Economic Aspects of Advertising," an annotated bibliography in "Defining the core of the Discipline," edited by Charles F. Frazer, Advertising Working Papers, No. 18, Department of Advertising, University of Illinois at Urbana-Champaign, January 1985.

Kenneth D. Boyer and Kent M. Lancaster, "Scale Economies in Advertising," Econometrics Working Paper, No. 8205, Department of Economics, Michigan State University, East Lansing, Michigan, November 1982.

Kent M. Lancaster, "An Evaluation of the Visiting Professor Program at J. Walter Thompson, Summer 1980," In "Visiting Professor Program," sponsored by the Advertising Educational Foundation and the American Academy of Advertising, Edited by Barton A. Cummings, Chairman, Advertising Educational Foundation and chairman of the Executive Committee of Compton Advertising, Inc., January 1981.

Kent M. Lancaster and Gordon E. Miracle, "How Advertising Can Have Largely Anticompetitive Effects in One Sector But Largely Procompetitive Effects in Another," Advertising Working Papers, No. 7, Department of Advertising, College of Communications, University of Illinois, Urbana, Illinois, November 1979.

Kent M. Lancaster, "Optimizing Advertising Media Plans Using ADOPT on the Microcomputer," American Marketing Association, Microcomputers in Marketing Workshop, University of Hawaii at Manoa, October 1987.

Kent M. Lancaster, Margaret A. Toomey, Sheryl Bahnks and Sheri Kramer, "Using the Microcomputer for Advertising Media Planning and Research," Presented at the American Marketing Association 1986 Winter Marketing Educators' Conference, St. Petersburg, Florida, February 16-19, 1986.

Kent M. Lancaster, John D. Leckenby and Judith A. Stern, "Teaching Advertising Media Planning: Using Interactive Media Models in the Development and Evaluation of Comprehensive Media Plans," Workshop Proceedings of the American Academy of Advertising, Denver, Colorado, March 1984.

David R. Gusse and Kent M. Lancaster, "Establishing On-Line Marketing/Media Systems Within the Advertising Curriculum: A Cost/Benefit Analysis," Workshop Proceedings of the American Academy of Advertising, Lawrence, Kansas, March 1983.

Kent M. Lancaster and Tara Anne Michels, "Web/Online Advertising: Cumulative, Daily and Incremental Reach n+," American Academy of Advertising Pre-Conference on Emerging Media: Marketing Communication in the Digital World, Lexington, Kentucky, March 26, 1998.

Harry Appel and Kent M. Lancaster, "ADplus with FlowMaster," 40th Annual Conference of the Advertising Research Foundation, New York, New York, April 1994.

Kent M. Lancaster, "Advertising Media Planning using ADplus with FlowMaster for Windows," Special Session on New Technology in the Classroom, American Academy of Advertising Conference, Tucson, Arizona, April 8-11, 1994.

Kent M. Lancaster, "Using ADplus with FlowMaster to Develop Advertising Media Plans," The Mariah Group, Sea Island, Georgia, March 1994.

Kent M. Lancaster, "Developing Media Plans Using MFO Media Audience Data On-line and ADplus with FlowMaster," Port of Spain, Trinidad, November 1993.

Faculty Instructor, Gannett Seminar for Advertising Teachers, "Teaching the Advertising Media Course", University of North Carolina at Chapel Hill, June 1988, June 1989, June 1990, June 1991.

Kent M. Lancaster, "Microcomputer Models in Advertising Education," American Marketing Association Conference on "Micro (Personal) Computers in Marketing: Applications and Education," Chicago, Illinois, June 13, 1988.

Kent M. Lancaster, Peggy J. Kreshel and Margaret A. Toomey, "How Should Advertising Media Planners Estimate Effective Reach and Frequency?" Presented at the 1985 McElroy Symposium on Current Trends in Broadcast Advertising, University of Northern Iowa, April 1985.

Kent M. Lancaster and Thomas C. Martin, "Identifying Optimum Advertising Media Schedules," Presented at the 1989 Winter Conference of the American Statistical Association, San Diego, California, January 4-6, 1989.

Kent M. Lancaster, "Economic Aspects of Advertising," an annotated bibliography in "Defining the core of the Discipline," edited by Charles F. Frazer, for the Workshop Proceedings of the American Academy of Advertising, Denver, Colorado, March 1984.

Kent M. Lancaster and Lisa Kay Slabon, "Developing and Integrating Marketing, Advertising and Media Objectives and the Advertising Budget, Using ADGOAL on the Microcomputer: Manuscript, Software, Sample Interaction and Transparency Masters," Unpublished Manuscript, Department of Advertising, University of Illinois at Urbana-Champaign, March 1987, 88 pages.

Kent M. Lancaster and Charles Sandage, "How Advertising Has Been Viewed by Farmers: 1958-1985," 1986.

Kent M. Lancaster, "Estimating the Advertising-Sales Response Function for Brands with Advertising Budgets Based Largely on Fixed Guidelines," Unpublished Manuscript, Department of Advertising, University of Illinois at Urbana-Champaign, November 1983.

Kent M. Lancaster, "Advertising, Competition and Consumer Welfare," Unpublished Manuscript, Department of Advertising, University of Illinois at Urbana-Champaign, May 1983.

Kent M. Lancaster and Lawrence C. Soley, "The Impact of Market Structure on Radio Station Audience Size," Unpublished Manuscript, Department of Advertising, University of Illinois at Urbana-Champaign, February 1981.

Gary Gustafson, Michael Devening, William Wehking, and Kathleen Wehking, et al., on behalf of themselves and all others similarly situated, v. Bridgestone/Firestone, Inc., In the United States District Court for the Southern District of Illinios, Civil Action No. 00-612-DHR. Provided media analyses, deposition, September 2000-present.

American Marine Holdings, Inc. d/b/a Donzi Marine, v. R.J. Reynolds Tobacco Company and Gyro Advertising, Inc., In the United States District Court, Middle District of Florida, Tampa Division, Case No. 98-2230-CIV-T-26B. Prepared expert report, deposition, February 2000-present.

Bob Greenberg and Bob Greenberg Photo Productions, Inc., v. Vision-Ease Lens, Inc., a foreign corporation, and Lenscrafters, Inc., a foreign corporation, In the United States District Court, Southern District of Florida, Case No. 99-3131, Civil Division. Prepared expert report, March 2000-present.

Jackie Bauer and Ed Ratliff, Individually and on Behalf of All Others Similarly Situated, v. Philip Morris Companies, Inc., and Philip Morris Incorporated, In the Missouri Circuit Court, Twenty-Second Judicial Circuit (City of St. Louis), Cause No. 002-00406, Division No. 1. Provided analyses and affidavit on alternative corrective advertising campaigns, May-June 2000.

Catherine S. Marrone, et al., v. Philip Morris Companies, et al., In the United States District Court for the Northern District of Ohio, Eastern Division, No. 1:99CV 2992. Provided analyses and affidavit on alternative corrective advertising campaigns, January-February 2000.

Collette Engle, et al., v. Philip Morris Companies, Inc., and Philip Morris Incorporated, In the Superior Court of the State of Arizona, in and for the County of Maricopa, Case No. CV 99-12739. Provided analyses and affidavit on alternative corrective advertising campaigns, December 1999-January 2000.

Debi McClure, et al., v. Philip Morris Companies, Inc., and Philip Morris Incorporated, In the United States District Court for the Middle District of Tennessee, Civil Action No. 3:99-0197. Provided analyses and affidavit on alternative corrective advertising campaigns, October-November 1999.

Julie Cocca, Elizabeth Davison, Stephanie McVey, Nancy Stinnett, and Tonia Tamboli, et al., v. Philip Morris, Inc., In the United States District Court for the District of Arizona, No. CIV 99-1009 PHX SMM. Provided analyses and affidavit on alternative corrective advertising campaigns, July-August 1999.

Gloria Scott, et al., v. The American Tobacco Company, Inc., et al., In the Civil District Court for the Parish of Orleans, State of Louisiana, Np. 96-8461, Division K-14, Docket No. 4. Provided analysis and affidavit on proposed and alternative mass media class notice plans, March-July 1999.

El Dia, Inc., Puerto Rican Cement Company, Inc., and Desarrollos Multiples Insulares Inc., v. Pedro Rossello, Norma Burgos, Angel Morey, Pedro Rosario Urdaz, Jose A. Alicea Rivera, Maria Gordillo, Jose Caballero, and Jose Rios Davila, In the United States District Court for the District of Puerto Rico, Civil Action No.: 97-2841. Provided information and analyses, June-August 1998.

Mildred C. Richardson, et at., v. Philip Morris Incorporated, et al., In the Circuit Court for Baltimore City, Civil Action No.: 96145050/CE212596. Provided analyses and affidavit on proposed and alternative mass media class notice plans, February 1998.

DeSoto Broadcasting, Inc., as the General Partner of and on behalf of DeSoto-Channel 62 Associates, Ltd., a Florida limited partnership, v. Comcast Cablevision of West Florida, Inc., a Delaware corporation, In the United States District Court, Middle District of Florida, Tampa Division, Case No. 96-1581-CIV-T-24A. Provided information, analyses, expert report and affidavit on the nature and scope of advertising media competition within local markets, January-February 1998.

Hoskins v. R.J. Reynolds Tobacco Company, et al., (110951/96); Small v. Lorillard Tobacco Company, et al., (110949/96); Frosina v. Philip Morris, et al., (110950/96); Zito v. American Tobacco Company, et al., (110952/96); and Hoberman v. Brown & Williamson Tobacco Corp., et al., (110953/96), In the Supreme Court of the State of New York, County of New York: Commercial Part 53. Provided analyses of proposed and alternative mass media class notice plans, October-November 1997.

Howard A. Engle, M.D. et al., v. R.J. Reynolds Tobacco Company, et al., In the Circuit Court of the 11th Judicial Circuit in and for Dade County, Florida, General Jurisdiction Division, Case No. 94-08273 CA 20. Provided analyses of proposed and alternative mass media class notice plans and subsequent affidavits, deposition and court testimony, September 1995-June 1997.

Norma R. Broin, et al., v. Philip Morris Companies, Inc., et al., In the Circuit Court of the 11th Judicial Circuit in and for Dade County, Florida, General Jurisdiction Division, Case No. 91-49738 CA 22. Provided analyses of proposed and alternative mass media class notice plans and class size plus subsequent affidavits and court testimony, April-December 1996.

Dianne Castano, et al., v. The American Tobacco Company, et al., United States District Court, Eastern District of Louisiana, Civil Action No. 94-1044, Section "S", Magistrate "5". Provided analyses of proposed and alternative mass media class notice plans, April-August, 1995.

Served as chair, discussant, moderator and presenter at a variety of academic and professional conferences.

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