Media Planning Software, Development & Consulting
Media Software & Expertise
Reach and frequency analysis and optimization are supported by detailed metric reports, flowcharts, graphs, and Key Points™ summaries. The Mac and Windows products include a 300+ page user guide and text, plus phone and online support.
GMRI provides consulting services using this and other software plus further custom analytics on media and message coverage, modeling, forecasting, and market dynamics. Our software can be customized to your needs, including detailed and summary input data, report format and content, graphics output, integration with other systems, and your company logo, for example.
We also provide litigation support for cases involving class action media notice plans, media competition and antitrust, product recall, and corrective advertising planning and evaluation.
Let us know how we can help you with media software and customization, media projects, or class action media notice cases.
Get in touch with us to learn more about our media consulting services.
Kent is the President of GMRI and an adjunct professor of advertising at the University of Miami. He has held several prestigious positions in academia and the consulting sector. He has also acted as an expert witness in numerous cases involving class action media notice, media competition, and antitrust.